Search Engine Marketing (SEM) - Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)Each search engine has a crawler, which is a computer program that scans the content of your website to add it to its listings. Search engine optimisation is the process of modifying your website to ensure it ranks highly in the search engines results for your chosen keywords.

Structural Optimisation

SEO starts with altering the unseen structure of your website to present it in a more accessible format to the search engine crawlers. If this is done correctly, you can expect to see your website on the front page of Google for your chosen keywords. This method of SEM is often considered to be free, but it is essential you factor in the costs of the technical SEO work from your marketing budget to calculate your real return on investment. Our technical team can implement all of the industry standard techniques to boost your search rankings.

Copy optimisation

Rewriting the copy on your website is an essential to ensure your site scores highly for the keywords you are optimising for. Our copywriters can rewrite the content on your site to increase keyword density, without compromising the message.

Image optimisation

The images on your website are often overlooked as a means of search engine optimisation. However, they are just as integral as the copy. The size, filename and “hidden data” of an image all contributes to having your website found on search engines. Our technical team work in conjunction with our copy writers to ensure your images work as hard for you as the rest of your website.

Link building

Link building is the process of getting other sites to link to you. This has the effect of showing the crawlers that your website is credible, resulting is high search rankings. An effective method of link building is through directory listings. Our data team can input your company details in over 50 active business directories on the internet.

 

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