Traditional Marketing

 

There are many journals, newsletters, magazines and newspapers that are read by particular demographics. Standard advertising in these publications can be costly. An inexpensive way to reach the readership is to write articles and send press releases. If these press releases are printed, they act as promotion for your company. If a particular publication prints your articles more than once, a relationship can be fostered making you their first point of contact on matters relating to your industry. This level of free PR is hugely rewarding. Our copywriters can produce regular press releases and send them to publications on your behalf. The cost of having an article written will be considerably less than advertising in the same publication. A single press release can also be sent to multiple publications for a wider effect.